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Nike Golf Accessories: Shoes, Balls, Clubs And Apparels
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Published: September 25, 2007
In 1996, Nike was already a well-known athletic brand with well-established footholds in several major sporting leagues including the NBA and the NFL. At that time, golf and Tiger Woods were still trying to carve their respective niches in the world of sports, but Nike marketing officials nevertheless found the two worth investing in.
Ten years later, Nike started reaping the fruits of its labor as Nike golf accessories have risen to become signature brands respected not only in the U.S., but worldwide. To date, the Nike golf accessories line ranges from golf shoes to golf apparel. In between, the company has been successful at producing golf balls and golf clubs as well, all of which has contributed to the continued growth of Nike Golf, where sales are currently estimated at around $600 million.
Technically, Nike Golf can still be considered small, despite the fact that its Nike golf accessories line is acknowledged as one of several fastest growing U.S. sports brands. Presently, there are 10 lines of elegant golf clubs, 10 series of Nike golf balls, several different styles of Nike golf shoes, and various course-worthy golf apparel. All of these Nike golf accessories are currently being worn, used and promoted by at least 22 active golf players.
Admittedly, however, Nike is more known for its athletic shoe brands. In fact, it is presently considered as the top shoemaker in the world, capturing over 20 percent of the entire U.S. sports shoe market. In particular, its Nike golf shoes lead a stellar cast of various footwear brands that includes hiking, baseball, basketball, tennis, football, volleyball and cheerleading shoes. These varieties are all known for their durability and supreme comfort.
Still, some other Nike golf accessories cannot be ignored. For instance, the 2007 autumn offering of the Nike golf apparel line for men has color-blocking features and engineered stripes to help golfers perform better on the green course. For female golfers, one Nike golf apparel brand, Nike Sphere Macro React, has laser cut features that conveniently open the moment a golfer perspires and quickly close when dry and fresh.
Another Nike golf accessories line worth noting are the golf clubs. These are undoubtedly Nike golf accessories considered vital in golf games. Nike spent the last three years trying to come up with Nike golf clubs that are of superior quality, but still fixed at prices appealing to the ordinary golf player. One example of Nike golf clubs are the Nike Distance Series Clubs, or NDS Clubs, known for carrying high-tech quality features. These Nike golf accessories are designed for golfers belonging to every known game level.
Nike golf balls, are another crucial Nike golf accessories line. These particular Nike golf accessories are best typified by Nike One, the Nike golf ball brand that came out in 2003. Nike One has extraordinary responsiveness when placed on the green course, reacting primarily on where a golf player is located.
Undoubtedly, the Nike golf accessories line continues to be among the better-known brands ever produced in the golfing world. It remains to be seen what its competitors will attempt to do in order to dislodge Nike from its glorious position.
Sources:
Kelley, Brent. "Nike Distance Series Clubs Enter at Lower Price Point." About, Inc. 23 Sept. 2004. 25 Sept. 2007. http://golf.about.com/od/equipmentreviews/a/nikend sclubs.htm.
"Nike Golf Shoes." Only Golf Apparel. 25 Sept. 2007. http://www.onlygolfapparel.com/Nike-Golf-Shoes.htm l.
"Tiger Woods Unveils New Nike One Ball." Travel Golf. 10 June 2003. WorldGolf.com , LLC. 25 Sept. 2007. http://www.travelgolf.com/departments/golf-equipme nt/nike-golf-tiger-woods-one-ball.htm.
Park, Alice. "Member of the Club." Time. 12 Apr. 2007. Time, Inc. 25 Sept. 2007. http://www.time.com/time/magazine/article/0,9171,1 609776,00.html.
"NIKE, Inc." Hoover's, Inc. 25 Sept. 2007. http://www.hoovers.com/nike/--ID__14254--/free-co- factsheet.xhtml?cm_ven=PAID&cm_cat=INK&cm_ />
"Nike Golf Introduces Its Three New Apparel Collections For Fall 07." World Golf. 28 Aug. 2007. 25 Sept. 2007. http://www.worldgolf.com/newswire/browse/10737-Nik e-Golf-introduces-its-three-new-apparel-collection
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Ten years later, Nike started reaping the fruits of its labor as Nike golf accessories have risen to become signature brands respected not only in the U.S., but worldwide. To date, the Nike golf accessories line ranges from golf shoes to golf apparel. In between, the company has been successful at producing golf balls and golf clubs as well, all of which has contributed to the continued growth of Nike Golf, where sales are currently estimated at around $600 million.
Technically, Nike Golf can still be considered small, despite the fact that its Nike golf accessories line is acknowledged as one of several fastest growing U.S. sports brands. Presently, there are 10 lines of elegant golf clubs, 10 series of Nike golf balls, several different styles of Nike golf shoes, and various course-worthy golf apparel. All of these Nike golf accessories are currently being worn, used and promoted by at least 22 active golf players.
Admittedly, however, Nike is more known for its athletic shoe brands. In fact, it is presently considered as the top shoemaker in the world, capturing over 20 percent of the entire U.S. sports shoe market. In particular, its Nike golf shoes lead a stellar cast of various footwear brands that includes hiking, baseball, basketball, tennis, football, volleyball and cheerleading shoes. These varieties are all known for their durability and supreme comfort.
Still, some other Nike golf accessories cannot be ignored. For instance, the 2007 autumn offering of the Nike golf apparel line for men has color-blocking features and engineered stripes to help golfers perform better on the green course. For female golfers, one Nike golf apparel brand, Nike Sphere Macro React, has laser cut features that conveniently open the moment a golfer perspires and quickly close when dry and fresh.
Another Nike golf accessories line worth noting are the golf clubs. These are undoubtedly Nike golf accessories considered vital in golf games. Nike spent the last three years trying to come up with Nike golf clubs that are of superior quality, but still fixed at prices appealing to the ordinary golf player. One example of Nike golf clubs are the Nike Distance Series Clubs, or NDS Clubs, known for carrying high-tech quality features. These Nike golf accessories are designed for golfers belonging to every known game level.
Nike golf balls, are another crucial Nike golf accessories line. These particular Nike golf accessories are best typified by Nike One, the Nike golf ball brand that came out in 2003. Nike One has extraordinary responsiveness when placed on the green course, reacting primarily on where a golf player is located.
Undoubtedly, the Nike golf accessories line continues to be among the better-known brands ever produced in the golfing world. It remains to be seen what its competitors will attempt to do in order to dislodge Nike from its glorious position.
Sources:
Kelley, Brent. "Nike Distance Series Clubs Enter at Lower Price Point." About, Inc. 23 Sept. 2004. 25 Sept. 2007. http://golf.about.com/od/equipmentreviews/a/nikend sclubs.htm.
"Nike Golf Shoes." Only Golf Apparel. 25 Sept. 2007. http://www.onlygolfapparel.com/Nike-Golf-Shoes.htm l.
"Tiger Woods Unveils New Nike One Ball." Travel Golf. 10 June 2003. WorldGolf.com , LLC. 25 Sept. 2007. http://www.travelgolf.com/departments/golf-equipme nt/nike-golf-tiger-woods-one-ball.htm.
Park, Alice. "Member of the Club." Time. 12 Apr. 2007. Time, Inc. 25 Sept. 2007. http://www.time.com/time/magazine/article/0,9171,1 609776,00.html.
"NIKE, Inc." Hoover's, Inc. 25 Sept. 2007. http://www.hoovers.com/nike/--ID__14254--/free-co- factsheet.xhtml?cm_ven=PAID&cm_cat=INK&cm_ />
"Nike Golf Introduces Its Three New Apparel Collections For Fall 07." World Golf. 28 Aug. 2007. 25 Sept. 2007. http://www.worldgolf.com/newswire/browse/10737-Nik e-Golf-introduces-its-three-new-apparel-collection
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